Blogger campaignsJuly 1, 2022
To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype?
What’s a Blogging Network?
Blogging networks are middlemen between brands and bloggers. Brands always have specific demographics they want to target for advertising, and bloggers with influence in those demographics are handy partners to have. It means you get paid for the hard work you’ve put into your blog and the marketing department at various brands get a highly targeted ad out.
Some blogging networks focus on ad sharing where you run literal ads, others allow brands to offer product for sponsored posts, and then, of course, you can be paid cash for participating in these marketing campaigns. All of them have different pay structures and payout details. There are a ton of opportunities that are open to everyone, and then there are blogging networks you’ll only get into by invitation. But, for bloggers, all of them rest on one foundation: you must have an active, attractive blog and an engaged audience. Being active on social media is also important to your bottom line.
There are over 100 blogging networks out there, but today I’ve set aside 10 blogging networks that I think offer great opportunities to bloggers of all stripes. There’s something here for everyone, so don’t think your blog is too new or to small to qualify!
Acorn will work with influencers of all levels, from those with just 1000 followers to those who number their followers in the hundreds of thousands. They also connect bloggers with some of the biggest brands, such as Crest, Dasani, Bounty, Dr. Pepper, Cheerios, and more. The influencers who work with them mention tons of little touches that makes Acorn one of the best networks to work with, from an easily navigated site to handwritten notes and gift cards just because.
Activate is all about having the world’s largest influencer network and working with some incredible brands (from Marc Jacobs to Aveda to NARS). They advertise to their influencers that they don’t require exclusivity and that they pay out earnings every month. Activate’s attractive interface lets influencers connect all their social media networks in an attractive media kit can attract brands to include you in their campaigns. A complete profile will ensure you get offered the maximum number of campaigns, and you’ll only ever see the campaigns you’re eligible for.
The Best Blogger Tips & Tricks from 2015 – 2016
In the digital world, bloggers are becoming more and more influential. While this is nothing new, did you know that over 80% of all consumers will make a purchase after reading about the product on a blog? Or, that 18-34 year olds ranked bloggers as their most valued and important source of information? The stats don’t lie, and brands are quickly realising the impact bloggers are having on their consumers.
Bloggers allow brands to connect with their audience in a way they have never done before. They can help you expand into social media, and get in touch with an audience you didn’t even know you had! As well as drive traffic, trust & SEO juice to your brand.
While blogger outreach is one of the most useful tools for your brand, and can be used as a single method to help drive traffic and influence, it’s important to remember that it can also be used as part of a wider marketing campaign. It all depends on your brand, your product, and what you want to achieve. Learn more about the influencer marketing services we offer at Zazzle Media here.
This may sound silly, but it’s crucial that you understand what you want to achieve. So many brands will think of a brilliant idea in terms of content, and start to outreach it, without thinking of the audience behind it, or what the benefit to the brand is. Don’t be too quick to ‘get stuck in’ – make sure you do your research!
What is the main reason for this campaign? Do you want to spread awareness of a new product? Are you looking to create an amazing piece of content for bloggers to link back to you? Or is this just a small part of a much larger marketing campaign? Once you can single out the main reason for why you are doing this and what you want to achieve, you will be able to define your goals and objectives.
I think it’s always important to remember that ‘going viral’ with a marketing campaign should never be a goal. All brands are striving for this, however it’s rare. If you set yourself goals that are too high, you will never have measurable success. I’m not saying don’t strive for the best, but don’t belittle your own accomplishments.
Discovering your audience can simultaneously be one of the easiest and most difficult tasks for a brand. If you have no information to start with, then the first port of call is to try and create your brand’s personas. This will allow you to dive into your audience and see who they are, and what they are really about.
Your niche will determine which bloggers you should engage with, and on what platforms (YouTube, Instagram, Twitter, Personal blogs, etc). Take a beauty brand for example. Over the past few years beauty bloggers have exploded on YouTube, with Vloggers dominating the beauty industry and covering over 97% of all beauty content. This would make YouTube the perfect platform for a beauty brand wanting to work with bloggers.
There are so many different factors we look at when selecting bloggers for a campaign. When we’re at the initial ‘ideas’ stage brainstorming campaign ideas, at the back of my mind I’ll always be thinking of bloggers that could be interested. This is due to the years of relationship building we as a business have built, which will only keep expanding!
It’s very important to remember that bloggers talk to each other! If you find one very influential blogger and build a good relationship, there’s a high chance they will also be friends with other very influential bloggers who may be interested in working with you. Never burn your bridges, and never be afraid to speak – if you’ve done your research, the blogger you’re contacting will most likely be relevant to your brand. Not all will want to work with you, but how will you know if you never ask?
Urban Decay decided to completely change their lipstick collection by removing and re-launching ALL of their lipstick products. They decided to create one big range of 100 lipsticks. They kept some old favourites, but also improved formulas, packaging, as well as quality.
Instead of giving away a few select lipsticks, Urban Decay are giving away the WHOLE collection to bloggers. This campaign works due to the scale of what they are giving to bloggers. What beauty blogger doesn’t want 100 brand new lipsticks to add to their collection? While this isn’t an option for all brands, it has worked very well for them.
As beauty blogging is such a large niche within the blogger world, the amount of bloggers Urban Decay can work with is huge. They have collaborated with a mixture of high influential bloggers, to lower level (but still very important) bloggers. People are talking about the campaign on Instagram, Twitter, YouTube, Blogs – e v e r y w h e r e.