An Ultimate Guide to Write a Meta Description for SEO

November 15, 2022 0 By Teacher

What is a Meta description?
A meta description is a short description of your web page that appears in search engine result pages (SERPs). It is usually written in the `` tag of your HTML document.

Meta description is one of the most important parts of SEO. It helps search engines to understand what your page is about. Search engines use the meta description to determine how your page should be ranked in search results. If you don’t have meta description, your page will be ranked lower than pages with meta description. This is why it is very important to write a good meta description that will help your page to rank higher in SERPs.

Why should you Write Meta Description?
Writing meta description can help you to improve your page’s SEO. Here are some of the reasons why you should write meta descriptions:
1. Your page will rank higher
2. You will get more traffic
3. Your content will be more visible
4. Your visitors will stay longer on your page
5. Your bounce rate will decrease
6. Your conversion rate will increase
7. Your social shares will increase

Your Page will Rank Higher
If you have a page with a good description, search engines will rank your page higher than pages without a description. Here is an example:

As you can see in the image above, the page with description has a higher rank than the page without description.

You will Get More Traffic
Search engines use meta description as a ranking factor. If your page has a description that is relevant to the content of your page, you will get a lot of traffic from search engines. For example, if you are selling a product, you can write a description like this:

This will help search engines understand that this is a page about a product. As a result, more people will visit your page and buy your product.

You can also use this description to promote your page in social media. You can write something like this on your social media profiles:

This way, people will know what your product is about and they will share it on their social media accounts. This will help you get more followers and likes on your profile.

Visitors will Stay Longer on Your Page
When visitors come to your page for the first time, they will read your meta description and decide whether they want to read your page or not. If they decide to read it, they are more likely to read the rest of your content. In this way, your visitors will spend more time on your website and this will increase your conversion rate.

Bounce Rate will Decrease
Bounce rate is the percentage of visitors who leave your page after visiting only one page. The lower your bounce rate, the more visitors are interested in your page. This means that your visitors are more interested in what you have to offer and they are less likely to leave your website. If this is the case, then you will have a higher conversion rate and you will make more money from your visitors.

How to Write Meta description
There are many tools that you can use to help you write good meta descriptions. Some of them are free and some of them cost money. I will show you how to use a free tool to write your meta descriptions and a paid tool to make sure that your descriptions are optimized.

How to Write a Good Meta Description

Free Tools
– Google Search Console
Google Search Console is a tool that helps you to manage your search engine optimization (SEO). You can use this tool to check the performance of your website in search engines and to optimize your website for better search engine rankings. It is free to use and it is easy to use. You just need to log in to your Google account and you can start using it.

You will need to create a new project if you don’t have one already. Then, you need to add your website to the project. After you have added your website, you are ready to start using Google Search console.

Once you have logged in to Google search console, click on “Search Traffic” on the left side of the page. Then click on the “Traffic Sources” tab on the top right corner of the screen.

Click on the arrow next to the traffic source that you want to analyze. Then you will be able to see the traffic that this traffic source is sending to your site.

In this example, we are going to analyze the traffic from Bing. If you are not sure which traffic source to analyze, just click on any traffic source and it will open a new window where you can analyze it.

Now that you have analyzed your traffic source, it is time to write a good meta description. Click on “Meta description” in the left column of the window. This is where you will write your description.

When you are writing your description, make sure to include the keywords that are relevant to your product or service. Also, try to make your description as short as possible. You don’t need to write more than 160 characters. You will see an example of a good description in the next section of this tutorial.

Now that your description is ready, it’s time to optimize it for better rankings in search engine results. Click the “Optimize” button on the right side of your screen. This button will take you to the next step.

In this step, you will choose the “Keywords” that you would like to use in your description and in your meta tags. Make sure that you choose the right keywords and that they are related to your products or services. If your keywords are too generic, it will be hard for search engines to understand what your website is about. Also make sure not to use too many keywords. You should not use more than 3 or 4 keywords in the description and meta tags for each page of your site.

After you have chosen your keywords, click the “Save” button. This will save your keywords and meta description to your project. If you want, you can also save the keywords and description in your Google Analytics account. You can do this by clicking on “Save to Google Analytics” under the “Analytics” tab in the top left corner of your search console screen.

Paid Tool
If you want more control over your meta description, I recommend that you use a paid service. There are many services out there that will help you to write meta descriptions for your website and they will also optimize them for you. I am going to show you one of the most popular services that I have used in the past. I recommend this service because it has a lot of features that you won’t find in the free version of the service. It also has a very good customer support team that is available 24/7.